Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it. Part one of several.

Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.

Comparing the behaviors of first-time visitors to veteran visitors can be a real eye-opener. Unless you take a close look at first-time and veteran visitors separately, you won’t know if your site works exquisitely for people who are already familiar with it but is an overwhelming unhelpful mess for newbies. Or the other way around. Happily, WebTrends makes it easy (if you know how) to separate first-timers from experienced visitors.

Applies to Software, On Demand (for some extra $$)
Poking around in the WT admin interface you may have noticed many references to the “Visitor History.” Visitor history is used to save information about your users across visits. It enables WebTrends to keep track of and report on nice things like a particular visitor’s lifetime value [...]