Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

The length of a visit (in terms of time) is one of the most unsatisfactory web analytics statistics no matter what analytics product you use.

One obvious reason is that you can’t really correlate the length of time with actual visitor attention, even if you do have good numbers about how long the site was on the screen. The less obvious reason is that the numbers just aren’t very good to begin with. But if you really want to know how long people spent on a page for a single page visit, you might want to look at the following “pulse” code.

If you’re seeing results where there are visits but no page views, these are probably visits where non-page files are being requested and nothing else. Here are a couple of custom reports that will help you figure out what’s going on.