Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

If you’re seeing results where there are visits but no page views, these are probably visits where non-page files are being requested and nothing else. Here are a couple of custom reports that will help you figure out what’s going on.