If you’re using anything other than WebTrends’ TagBuilder tag to track mailto’s, downloads, offsite links, form buttons (and many other things), it’s time to review what it does.

If you’ve had the opportunity to take a look under the hood of your SDC page tag (and you understand javascript) then you should be pleasantly surprised at how readable the SDC tag is. Take a look at almost any other tool and you’ll find an obfuscated mess. There is not a chance that you could modify how those work. But the SDC tag? Go ahead and hack it up to your heart’s content!