All search terms are not alike. Here’s how to get WebTrends to give you site behavior data for different kinds of search terms, starting with a simple branded vs nonbranded term distinction.

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

Web analytics is all about getting inside the head of the site visitor.  And on-site search is a gold mine of visitor mindset information.
If you are recording on-site search terms at all, then you already have (or can easily make) a report that lists all the search terms people used on your site.   It’s a [...]

If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers.

To keep abreast of what’s being matched to what (and maybe identify inappropriate matches that can be avoided by adding negative search terms, or get ideas for cheaper exact-match terms), try this report.