Google is starting to record the organic rank in its referrer string. It takes about 3 minutes to turn that rank info into a WebTrends custom dimension you can use in any search phrase report.

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.