If you’re using anything other than WebTrends’ TagBuilder tag to track mailto’s, downloads, offsite links, form buttons (and many other things), it’s time to review what it does.

Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

This post covers a lot of short WebTrends related questions that jump out at us when we look at our on-site and off-site search reports. The topics range from critical ones like DCS Multitrack and increasing the length of reports to little guys like seeing # in URLs.