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	<title>WebTrends Outsider &#187; PPC search terms</title>
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	<description>Tips, tricks, and pokes, just WebTrends Analytics</description>
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		<title>Discrepancies between WebTrends and Google AdWords</title>
		<link>http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/</link>
		<comments>http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 14:00:53 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Discrepancies]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC search terms]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[clicks vs visits]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[don't agree]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=73</guid>
		<description><![CDATA[To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I've done a lot of research including hit-by-hit comparisons.  Here is my current list of reasons for discrepancies.

]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Beyond WT.srch &#8212; The Better Way To Track PPC</title>
		<link>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/</link>
		<comments>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 18:40:39 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC search terms]]></category>
		<category><![CDATA[Understanding the Reports]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=68</guid>
		<description><![CDATA[If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you.  This post is about additional tracking parameters for PPC.   

]]></description>
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		<slash:comments>11</slash:comments>
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