Category — Understanding the Reports

If you keep up with web analytics news, you may or may not know about the recent fuss over the behavior of a free, widely-used virus-protection program from the company AVG.

Newbie users, you might want to avert your eyes because this topic could make you think you’ll just never master this program.  There are so many ins and outs to know about, aren’t there. 
(Actually, newbies, you’ll probably never need to know 99% of this stuff so don’t let it get you down.  Most users never [...]

If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers.

To keep abreast of what’s being matched to what (and maybe identify inappropriate matches that can be avoided by adding negative search terms, or get ideas for cheaper exact-match terms), try this report.

There are unwritten rules about how dimensions can be combined in 2-D reports. The rules have to do with the incredibly important distinctions between hit dimensions and visit dimensions.

Here’s our current list of reasons for an empty referrer field, a.k.a Direct Traffic, or more accurately “Referrer Unknown Traffic.”