Category — Understanding the Reports

In Referrers reports, your own site is often one of the top items. We explain why, and what you can do about it in your WebTrends settings.

Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I’ve done a lot of research including hit-by-hit comparisons. Here is my current list of reasons for discrepancies.

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

This post covers a lot of short WebTrends related questions that jump out at us when we look at our on-site and off-site search reports. The topics range from critical ones like DCS Multitrack and increasing the length of reports to little guys like seeing # in URLs.