Category — Dimensions

How to create WebTrends custom reports that show bounce activity for search terms, entry pages, campaigns, referrers.

Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.

There are unwritten rules about how dimensions can be combined in 2-D reports. The rules have to do with the incredibly important distinctions between hit dimensions and visit dimensions.