Category — Dimensions

Clean up the Referring Sites report by stripping off unneeded domain prefixes belonging to server clusters or data center IDs.

Google is starting to record the organic rank in its referrer string. It takes about 3 minutes to turn that rank info into a WebTrends custom dimension you can use in any search phrase report.

You don’t need to have WebTrends custom reports showing URL craziness like “/discount/Catamaran/coupon/ 8299937-fda.html”. If you just want “Catamaran,” you can extract it and display just that subpart.

How to create WebTrends custom reports that show bounce activity for search terms, entry pages, campaigns, referrers.

Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.