Category — SDC & data collection

If you’re using anything other than WebTrends’ TagBuilder tag to track mailto’s, downloads, offsite links, form buttons (and many other things), it’s time to review what it does.

Choosing between server logs and javascript tagging for web analytics tracking, using 18 yes-no questions. And, raising the question of whether you should use BOTH.

Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

This post covers a lot of short WebTrends related questions that jump out at us when we look at our on-site and off-site search reports. The topics range from critical ones like DCS Multitrack and increasing the length of reports to little guys like seeing # in URLs.

If you’ve had the opportunity to take a look under the hood of your SDC page tag (and you understand javascript) then you should be pleasantly surprised at how readable the SDC tag is. Take a look at almost any other tool and you’ll find an obfuscated mess. There is not a chance that you could modify how those work. But the SDC tag? Go ahead and hack it up to your heart’s content!