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	<title>WebTrends Outsider &#187; PPC</title>
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	<description>Tips, tricks, and pokes, just WebTrends Analytics</description>
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		<title>Cool custom measure column:  PPC, email, banner visit counts</title>
		<link>http://www.webtrendsoutsider.com/2009/cool-custom-measure-column-ppc-email-banner-visit-counts/</link>
		<comments>http://www.webtrendsoutsider.com/2009/cool-custom-measure-column-ppc-email-banner-visit-counts/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 20:06:48 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Cool Custom Reports]]></category>
		<category><![CDATA[Measures]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Referrers]]></category>
		<category><![CDATA[banner visits]]></category>
		<category><![CDATA[campaign visits]]></category>
		<category><![CDATA[custom measure]]></category>
		<category><![CDATA[email visits]]></category>
		<category><![CDATA[measure]]></category>
		<category><![CDATA[PPC visits]]></category>
		<category><![CDATA[WT.vt_f.tlv]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=135</guid>
		<description><![CDATA[Add a column to your WebTrends reports that gives the number of visits coming from pay-per-click or campaigns.]]></description>
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		<slash:comments>13</slash:comments>
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		<title>Beyond WT.srch &#8212; the better way to track PPC</title>
		<link>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/</link>
		<comments>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 18:40:39 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC search terms]]></category>
		<category><![CDATA[Understanding the Reports]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=68</guid>
		<description><![CDATA[If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you.  This post is about additional tracking parameters for PPC.   

]]></description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Cool custom report:  Actual vs paid-for PPC search terms</title>
		<link>http://www.webtrendsoutsider.com/2008/cool-custom-report-actual-vs-paid-for-ppc-search-terms/</link>
		<comments>http://www.webtrendsoutsider.com/2008/cool-custom-report-actual-vs-paid-for-ppc-search-terms/#comments</comments>
		<pubDate>Wed, 14 May 2008 02:51:41 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Cool Custom Reports]]></category>
		<category><![CDATA[Discrepancies]]></category>
		<category><![CDATA[Marketing reporting]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[natural search]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=20</guid>
		<description><![CDATA[If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers.

To keep abreast of what's being matched to what (and maybe identify inappropriate matches that can be avoided by adding negative search terms, or get ideas for cheaper exact-match terms), try this report.]]></description>
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