Category — PPC

Get a WebTrends report on organic (natural) which organic (natural) search terms (as opposed to paid search terms) brought traffic to your site.

Make custom reports that show only natural search traffic, using a couple of basic custom filters.

Add a column to your WebTrends reports that gives the number of visits coming from pay-per-click or campaigns.

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers.

To keep abreast of what’s being matched to what (and maybe identify inappropriate matches that can be avoided by adding negative search terms, or get ideas for cheaper exact-match terms), try this report.