Category — Cool Custom Reports

You should have a solid idea of how visitor behaviors change at the end of the work day or on weekends. “Daypart” is marketingese for sections of the day that have different audiences and different audience behaviors. WebTrends’ SDC tag conveniently collects the local time of day for every hit.

All search terms are not alike. Here’s how to get WebTrends to give you site behavior data for different kinds of search terms, starting with a simple branded vs nonbranded term distinction.

The report we describe here is a good one for understanding visitors’ interactions with your on-site search.  It focuses on people who do an on-site search and then, for some reason, immediately search again with a different search term.   In the on-site search biz, the second term is called the “refined” term. 
If somebody makes a second [...]

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

The new search engine Cuil was announced today. If you want to add it to your WebTrends setup, it’s very easy provided you can edit the WebTrends installation files. The file you have to change is called keywords.ini. Following is a how-to.