Category — Cool Custom Reports

A quick shortcut to a slick custom WebTrends report that allows you to drill down on your site’s directory structure as expressed in the URLs.

You should have a solid idea of how visitor behaviors change at the end of the work day or on weekends. “Daypart” is marketingese for sections of the day that have different audiences and different audience behaviors. WebTrends’ SDC tag conveniently collects the local time of day for every hit.

All search terms are not alike. Here’s how to get WebTrends to give you site behavior data for different kinds of search terms, starting with a simple branded vs nonbranded term distinction.

WebTrends has a feature called Content Groups, which is simply the ability to glom together groups of pages and treat the groups as reportable entities. The concept is so simple that a lot of people just file it under “uh huh, got it” without thinking about what it can be used for. It’s actually one of the biggest little features available, versatile and powerful.

The report we describe here is a good one for understanding visitors’ interactions with your on-site search.  It focuses on people who do an on-site search and then, for some reason, immediately search again with a different search term.   In the on-site search biz, the second term is called the “refined” term. 
If somebody makes a second [...]