Category — Cool Custom Reports

Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it. Part one of several.

Add a column that shows the number of first-time-ever visits that you’re getting from your various traffic sources. WebTrends custom measures fun.

Visits coming from blogs, discussion groups, and other user-generated web content can be important and interesting, even if few in number. Here’s a WebTrends custom report that helps find them.

More on the WebTrends work-around for getting KPIs into measure columns, but this time doing it with server logs, not SDC logs. Plus, a rave about “unity”.

Got KPI pages or KPI page groups? Get counts of visits or views of any important pages to show up as their own measure columns in your WebTrends custom reports.