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Category — On-site search

Cool custom report: How visitors refine their on-site searches

The report we describe here is a good one for understanding visitors’ interactions with your on-site search.  It focuses on people who do an on-site search and then, for some reason, immediately search again with a different search term.   In the on-site search biz, the second term is called the “refined” term. 
If somebody makes a second [...]

August 11, 2008   4 Comments

Cool custom report: What on-site search terms led to an exit?

Suppose somebody on your site searched for something (using on-site search) and then left the site directly from the results page. Wouldn’t you want to know what the search term was? This is a semi-easy custom report that will give you just that — a list of search terms for site search results that were followed by an exit.

July 5, 2008   6 Comments

Cool custom report: What on-site search term led to this page?

Web analytics is all about getting inside the head of the site visitor.  And on-site search is a gold mine of visitor mindset information.
If you are recording on-site search terms at all, then you already have (or can easily make) a report that lists all the search terms people used on your site.   It’s a [...]

June 3, 2008   4 Comments