Category — New vs Returning

Add a column that shows the number of first-time-ever visits that you’re getting from your various traffic sources. WebTrends custom measures fun.

Comparing the behaviors of first-time visitors to veteran visitors can be a real eye-opener. Unless you take a close look at first-time and veteran visitors separately, you won’t know if your site works exquisitely for people who are already familiar with it but is an overwhelming unhelpful mess for newbies. Or the other way around. Happily, WebTrends makes it easy (if you know how) to separate first-timers from experienced visitors.