Category — Cool Custom Reports

WebTrends has a feature called Content Groups, which is simply the ability to glom together groups of pages and treat the groups as reportable entities. The concept is so simple that a lot of people just file it under “uh huh, got it” without thinking about what it can be used for. It’s actually one of the biggest little features available, versatile and powerful.

Get a WebTrends report on organic (natural) which organic (natural) search terms (as opposed to paid search terms) brought traffic to your site.

Make custom reports that show only natural search traffic, using a couple of basic custom filters.

Create one report that divides your viewed pages according to what directory they are in.

Augment the Referring Pages report by allowing the referring page URL query parameters to be displayed, instead of just the URL stem.