Category — Cool Custom Reports

Visits coming from blogs, discussion groups, and other user-generated web content can be important and interesting, even if few in number. Here’s a WebTrends custom report that helps find them.

More on the WebTrends work-around for getting KPIs into measure columns, but this time doing it with server logs, not SDC logs. Plus, a rave about “unity”.

Got KPI pages or KPI page groups? Get counts of visits or views of any important pages to show up as their own measure columns in your WebTrends custom reports.

A quick shortcut to a slick custom WebTrends report that allows you to drill down on your site’s directory structure as expressed in the URLs.

You should have a solid idea of how visitor behaviors change at the end of the work day or on weekends. “Daypart” is marketingese for sections of the day that have different audiences and different audience behaviors. WebTrends’ SDC tag conveniently collects the local time of day for every hit.

All search terms are not alike. Here’s how to get WebTrends to give you site behavior data for different kinds of search terms, starting with a simple branded vs nonbranded term distinction.

WebTrends has a feature called Content Groups, which is simply the ability to glom together groups of pages and treat the groups as reportable entities. The concept is so simple that a lot of people just file it under “uh huh, got it” without thinking about what it can be used for. It’s actually one of the biggest little features available, versatile and powerful.

The report we describe here is a good one for understanding visitors’ interactions with your on-site search.  It focuses on people who do an on-site search and then, for some reason, immediately search again with a different search term.   In the on-site search biz, the second term is called the “refined” term. 
If somebody makes a second […]

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

The new search engine Cuil was announced today. If you want to add it to your WebTrends setup, it’s very easy provided you can edit the WebTrends installation files. The file you have to change is called keywords.ini. Following is a how-to.