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	<title>WebTrends Outsider &#187; PPC</title>
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	<link>http://www.webtrendsoutsider.com</link>
	<description>Tips, tricks, and pokes, just WebTrends Analytics</description>
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		<title>Discrepancies between WebTrends and Google AdWords</title>
		<link>http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/</link>
		<comments>http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 14:00:53 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Discrepancies]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC search terms]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[clicks vs visits]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[don't agree]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=73</guid>
		<description><![CDATA[To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I've done a lot of research including hit-by-hit comparisons.  Here is my current list of reasons for discrepancies.

]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Beyond WT.srch &#8212; The Better Way To Track PPC</title>
		<link>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/</link>
		<comments>http://www.webtrendsoutsider.com/2008/beyond-wtsrch-the-better-way-to-track-ppc/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 18:40:39 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC search terms]]></category>
		<category><![CDATA[Understanding the Reports]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=68</guid>
		<description><![CDATA[If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you.  This post is about additional tracking parameters for PPC.   

]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Cool Custom Report:  Actual vs Paid-for PPC Search Terms</title>
		<link>http://www.webtrendsoutsider.com/2008/cool-custom-report-actual-vs-paid-for-ppc-search-terms/</link>
		<comments>http://www.webtrendsoutsider.com/2008/cool-custom-report-actual-vs-paid-for-ppc-search-terms/#comments</comments>
		<pubDate>Wed, 14 May 2008 02:51:41 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Cool Custom Reports]]></category>
		<category><![CDATA[Discrepancies]]></category>
		<category><![CDATA[Marketing reporting]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[natural search]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=20</guid>
		<description><![CDATA[If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers.

To keep abreast of what's being matched to what (and maybe identify inappropriate matches that can be avoided by adding negative search terms, or get ideas for cheaper exact-match terms), try this report.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Getting Yahoo PPC to add its own markers to landing page URLs</title>
		<link>http://www.webtrendsoutsider.com/2008/getting-yahoo-ppc-to-add-its-own-markers-to-landing-page-urls/</link>
		<comments>http://www.webtrendsoutsider.com/2008/getting-yahoo-ppc-to-add-its-own-markers-to-landing-page-urls/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 15:59:40 +0000</pubDate>
		<dc:creator>rocky</dc:creator>
				<category><![CDATA[Marketing reporting]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[ovkey]]></category>
		<category><![CDATA[ovraw]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid traffic]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Sponsored Search]]></category>
		<category><![CDATA[tagging pay per click ads]]></category>
		<category><![CDATA[tracking variables]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webtrendsoutsider.com/?p=10</guid>
		<description><![CDATA[Yahoo Pay-Per-Click (PPC) does a fantastic job of automatically adding tracking parameters to landing pages for your PPC ads.

You have to turn it on in the Yahoo PPC interface.  Here's how.
]]></description>
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		<slash:comments>1</slash:comments>
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