Category — Campaign attribution

Your site may have a page that can be reached through more than one URL variation – with and without WT.mc_id for example. This can cause search engine spiders to record more than one URL for that page, and that’s a bad thing. You can prevent the marker parameters (such as WT.mc_id) from being recorded by spiders, by using canonical link-tags.

Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it. Part one of several.

Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.