Category — Marketing reporting

Turn long geographic lists from WebTrends reports into wow-level density contour maps with third party software.

Your site may have a page that can be reached through more than one URL variation – with and without WT.mc_id for example. This can cause search engine spiders to record more than one URL for that page, and that’s a bad thing. You can prevent the marker parameters (such as WT.mc_id) from being recorded by spiders, by using canonical link-tags.

Campaign attribution, campaign latency, residual effects, latent conversions, indirect campaign effects, post-campaign effects. Whatever you want to call it, here are some WebTrends solutions for it. Part one of several.

Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.

To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I’ve done a lot of research including hit-by-hit comparisons. Here is my current list of reasons for discrepancies.