A Profile-Level Filter for Mobile Device Traffic

Make a whole profile that includes only Mobile Device traffic – or excludes it.

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This is my best shot at identifying mobile devices in a Profile-level filter.  It’s nice to have an entire profile just for Mobile devices.  You have lots of reports – Pages, Paths, Visit Length and so on, all pre-configured with no extra work.

This filter is not for App traffic.  It’s about mobile devices that visit your regular web site.

You have to use the User-Agent information to make this filter, because the “Device Type” definition isn’t applied until Webtrends processes the data, i.e. after the profile start processing.

It’s true that you can easily make, within a profile, individual custom reports that include or exclude mobile devices.  Making a whole profile filter can be a lot easier.

Here’s how:

  1. Go to Options > Hit Filters and click on “New” (this is where you make profile-level filters.  Custom report filters are created elsewhere.)
  2. Name the filter something like “Mobile Devices – Include, as of 12/31/2013, 1 of 2”  (I include the date to remind myself when I last updated the filter criteria.  “1 of 2” reminds me that I should activate two filters, not one.)
  3. Click the “Include” radio button
  4. Click the “Include/Exclude activity based upon the following Active Hit Filter Parameters” radio button
  5. Check the “Browser” box
  6. Click “Next”
  7. Leave the “All Browsers” choice as is
  8. Replace the * with this string:  ANDROID  BADA BB10 BLACKBERRY BREW CKBER DOCOM ERICSSON HTC IPAD IPHONE IPOD KFJWA KFJWI KFOT KFTT KINDL LG- LG/ LGE MIDP MMP MOBILE MOT “NDOWS CE” NEC- NETFRO 
  9. Click Next
  10. Click Save to save it

mobile filter 1

mobile filter 2

That’s the first Include filter.

Repeat the whole process again for a second filter, naming the next filter “2 of 2” instead of “1 of 2”, and using this string:  NOKIA OBIGO PALM PANTECH PHONE PLAYBOOK POLARI PSP SAMSUNG SANYO “SERIES 60” SILK SPRIN SYMB TELECA TMO TOUCHPAD UP.BROW WAP WEBOS XBLWP7 XV6 ZTE

Now you may as well create a couple of Exclude filters too while you’re at it.  The whole process is the same except step 3 uses the “Exclude” radio button and, of course, the filter name changes from “Include” to “Exclude.”

I’ve broken it into two filters because the entire string would probably be too long for one filter.

If any of you have any modifications to this filter, post ’em in the comments please!

One way of monitoring this filter would be a custom report that includes only mobile devices (using the WT Device Type filter), within a profile that supposedly excludes mobile devices.  The primary dimension should be Device Type and the secondary dimension should be Agent.  If my filter perfectly matches Webtrends’ device categorization, then every Type should have nothing in the second dimension.  ha.

 

 

 

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