The One Content Group You Should ALWAYS Have
There’s one Content Group definition that we put in every single profile and that’s what this post is about – what it is and more importantly why it’s wonderful. This particular Content Group just shows how many visits there were, overall. We call it “Overall Visits” and its definition is simply an asterisk. If somebody’s visit contained one page or a hundred, it will count as 1 visit here.
We load up our Content Groups reports with important site events all the time, which you probably do as well. It’s so easy to make a Content Group that shows, for example, how many visits saw any variation of a form submittal acknowledgement page, or any kind of contact with customer service, or any mailto: event. An of course there’s nothing preventing you from making a Content Group that consists of just one page … such as the purchase thank-you page or even just the home page. As we’ve said in other posts, Content Groups rock.
You might ask, why bother when you have the Overview Dashboard and other places where Visits are counted up?
Well, think about the value of having it right there in the Content Groups report. By slapping the Content Groups report into Excel, you just have to add one formula that divides each Content Group’s visit count by the “Overall Visits” count, and you get “percent of all visits to the site that included this content group.”
In the screen shot below, all I did was copy directly from the Content Groups report screen and slapped it into Excel, then added a calculation column (in blue). 48% of visits saw the special offers content. 26% printed a coupon. Only 21% got to a product detail page. And so forth.
This is the one content group that deserves to be set up as Global when it’s first created. Globality is a check box on the first configuration screen.
2 comments
The “Overall Visits” is an interesting idea. But what am I missing? Why resort to Excel instead of CG Duration report?
Hi Jacques! There are two reasons. 1) Some users don’t have the CG Duration report – I think it was added in v8.5. 2) There’s a limit on the number of custom reports per profile and the CG Duration report would use up on of those.
But, you’re right. I’ve used this approach so long that the CG Duration report has stayed under my radar. I sense a new post coming – a history of out of the box custom reports that have been added to WebTrends through the versions.
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