Comments on: Discrepancies between WebTrends and Google AdWords http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/ Tips, tricks, and pokes, just WebTrends Analytics Fri, 13 Aug 2010 14:44:12 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: David http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/comment-page-1/#comment-1228 David Sat, 24 Jan 2009 18:41:32 +0000 http://www.webtrendsoutsider.com/?p=73#comment-1228 nice post! i agree it is the same issue when you are using msn analytics, I had a large client who was spending big on adwords and then flagged the issue that he was paying for unrelated terms because they werent negative phrases. This will not show up in google analytics because it strips out this referral data, but other software keeps it. Adwords tagging code is also prone to errors from external updates to url if Salesforce is linked. But if you think about the amount of junkmail that companies pay to deliver to your house each week and it goes straight in the bin... isnt a margin of 5-10% at most 15% a fairly good standing with an adwords campaign? nice post! i agree it is the same issue when you are using msn analytics, I had a large client who was spending big on adwords and then flagged the issue that he was paying for unrelated terms because they werent negative phrases. This will not show up in google analytics because it strips out this referral data, but other software keeps it. Adwords tagging code is also prone to errors from external updates to url if Salesforce is linked.

But if you think about the amount of junkmail that companies pay to deliver to your house each week and it goes straight in the bin… isnt a margin of 5-10% at most 15% a fairly good standing with an adwords campaign?

]]> By: JD http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/comment-page-1/#comment-1041 JD Fri, 19 Sep 2008 19:00:18 +0000 http://www.webtrendsoutsider.com/?p=73#comment-1041 Thank you! Wherever I've been, whenever we've had multiple analyses of the same data, users always ask, "Why are the numbers different?" Answering "Because it's different software, doing different analyses, on slightly different data sets" never seems to satisfy them. Maybe from now on I'll point them to this article. Thank you! Wherever I’ve been, whenever we’ve had multiple analyses of the same data, users always ask, “Why are the numbers different?” Answering “Because it’s different software, doing different analyses, on slightly different data sets” never seems to satisfy them. Maybe from now on I’ll point them to this article.

]]> By: rocky http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/comment-page-1/#comment-1037 rocky Sat, 13 Sep 2008 22:23:59 +0000 http://www.webtrendsoutsider.com/?p=73#comment-1037 Thanks Mitchell! Thanks Mitchell!

]]> By: MitchellT http://www.webtrendsoutsider.com/2008/discrepancies-between-webtrends-and-google-adwords/comment-page-1/#comment-1036 MitchellT Fri, 12 Sep 2008 17:56:54 +0000 http://www.webtrendsoutsider.com/?p=73#comment-1036 What a fantastic, forensic analysis. Over the years, I've noticed many of the situations you've written about, but had never recorded my observations in one place. Yet another time I owe you a round of your favorite beverages! What a fantastic, forensic analysis. Over the years, I’ve noticed many of the situations you’ve written about, but had never recorded my observations in one place. Yet another time I owe you a round of your favorite beverages!

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