Posts from — October 2008
Automate your reports with the ODBC driver
Applies to: All versions
The ODBC driver is probably my favorite WebTrends feature. With the ODBC driver I can create a 1 click report in Excel that I can distribute to anyone in my organization. They don’t have to log in, they don’t have to figure out which profile has the report they want, they just [...]
October 21, 2008 16 Comments
Cool custom report: scruffy campaign attribution
Partial campaign attribution is a holy grail for marketing analysts. WebTrends has an undocumented way to make some headway.
October 16, 2008 6 Comments
Server logs or SDC javascript tracking?
Choosing between server logs and javascript tagging for web analytics tracking, using 18 yes-no questions. And, raising the question of whether you should use BOTH.
October 15, 2008 12 Comments
Getting reports to display bar graphs in data columns
You can sort your reports on one measure and have other measures displayed as bars as well as numbers. The result is a quick visual display of relationships.
October 2, 2008 3 Comments