Posts from — September 2008

A quick shortcut to a slick custom WebTrends report that allows you to drill down on your site’s directory structure as expressed in the URLs.

Here are ten bite-size analytics questions that we culled from various WebTrends reports for the Outsider site, derived from on-site search terms, off-site search terms, the occasional email, and general browsing patterns.

To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I’ve done a lot of research including hit-by-hit comparisons. Here is my current list of reasons for discrepancies.

You should have a solid idea of how visitor behaviors change at the end of the work day or on weekends. “Daypart” is marketingese for sections of the day that have different audiences and different audience behaviors. WebTrends’ SDC tag conveniently collects the local time of day for every hit.

Google released the Chrome browser today. Here’s how to add it to your WebTrends configuration so it will show up in browser reports.