Posts from — August 2008

WebTrends has a feature called Content Groups, which is simply the ability to glom together groups of pages and treat the groups as reportable entities. The concept is so simple that a lot of people just file it under “uh huh, got it” without thinking about what it can be used for. It’s actually one of the biggest little features available, versatile and powerful.

This is for WebTrends newbies who are ready to try a custom report. We think, we hope, that WebTrends users who have hesitated to tackle this ultra-valuable feature will find it far easier than they thought. Often, the hesitation is simply due to terminology issues! We’ll go slow.

The report we describe here is a good one for understanding visitors’ interactions with your on-site search.  It focuses on people who do an on-site search and then, for some reason, immediately search again with a different search term.   In the on-site search biz, the second term is called the “refined” term. 
If somebody makes a second [...]

If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search engines and terms.

However, in most cases you will want more useful PPC reporting than what WT.srch allows you. This post is about additional tracking parameters for PPC.

This post covers a lot of short WebTrends related questions that jump out at us when we look at our on-site and off-site search reports. The topics range from critical ones like DCS Multitrack and increasing the length of reports to little guys like seeing # in URLs.