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Posts from — April 2008

Getting Yahoo PPC to add its own markers to landing page URLs

Yahoo Pay-Per-Click (PPC) does a fantastic job of automatically adding tracking parameters to landing pages for your PPC ads.

You have to turn it on in the Yahoo PPC interface. Here’s how.

April 29, 2008   1 Comment

Reasons for “Direct Traffic” in referrer reports

Here’s our current list of reasons for an empty referrer field, a.k.a Direct Traffic, or more accurately “Referrer Unknown Traffic.”

April 22, 2008   16 Comments

How to tell WebTrends about a bug or a change you’d like

This tip isn’t for getting help or support.  It’s for something more important — giving feedback to WebTrends that will improve the whole WebTrends universe.  We hope.
From the Admin screen:
     Customer Center > Contact Us > Submit Product Feedback
If you’re reporting a bug, give enough detail so they can reproduce it.  Include what DID happen [...]

April 17, 2008   1 Comment

The WebTrends *.wlp file — knowing enough to be dangerous

(Applies to:  software)
It’s early in the history of the WebTrends Outsider and we may as well get in big trouble right away.
This topic is about the *.wlp files.  You need to know that they exist and you might actually find them interesting.  And once in a while you will need to alter one — for [...]

April 14, 2008   No Comments

Managing www’s in the Pages report

(Applies to:  software)
If this is happening then your underlying problem is that your site server is set up wrong.  Talk to somebody in charge of the servers and ask about making all requests for “yoursite.com” redirect (301 type) to “www.yoursite.com.”  If they tell you they don’t know how to do it, question their right to [...]

April 12, 2008   8 Comments